Avail-TVN Pumps Up the Volume on the KARAOKE Channel on Demand
Market Wire, December, 2009
Living room crooners will be singing
praises for VOD and The KARAOKE Channel. Avail-TVN(TM), the largest
independent digital media services company in North America, and Stingray
Digital, a leader in interactive music services, today announced an upgrade
to The KARAOKE Channel’s video format, and a new marketing toolkit to help
operators promote the brand.
The new and improved videos will display an original, genre-specific video
montage behind the clearly displayed lyrics on the screen. These new videos
will more closely resemble music videos and will enhance the karaoke
experience for the singer and for those watching.
The KARAOKE Channel On Demand, owned and operated by Stingray Digital,
features over 600 songs, with content refreshed monthly from a library of
more than 17,000 songs. Analytics show that 54 percent of subscribers with
access to The KARAOKE Channel use it at least once a month, that it
performs well across all demographics and is a top-performer in the music
on demand category. Avail-TVN is the exclusive licensor and distributor of
The KARAOKE Channel, which is currently available to more than 34M
households in North America.
“The consumer response to The KARAOKE Channel has been tremendous –
consistently generating over 3M views a month. The new video formats have
been a win-win for our affiliates and their subscribers, and further
enhances the unique value proposition of VOD,” said Jim Riley, chief
revenue officer at Avail-TVN. “As we approach the Christmas season, during
which karaoke performs especially well, the new videos will further immerse
VOD customers in the music and improve an already-exciting experience.”
To help affiliates market The KARAOKE Channel, Avail-TVN is making
available a new awareness campaign, featuring a cross-channel ad that
affiliates can run on their systems and/or promote within their customized
barker service. The company’s affiliate website also offers a host of
additional tools to help market the new offering including The KARAOKE
Channel logos, web banners, artwork for bill inserts, articles on karaoke
that can be used in customer newsletters and tip sheets for call center
agents.
“We are always looking at ways to improve the experience for our users,”
said Eric Boyko, President of Stingray Digital. “The music in our videos is
already of the highest possible quality, so the obvious next step for us to
take our karaoke to the next level, was to upgrade the backgrounds with
original videos.”
About Avail-TVN
Avail-TVN is the largest independent digital media services company in
North America. Working with every major studio and television network, the
company offers a full content line up of MPEG-4 encoded live programming as
well as video on demand content in MPEG-2 and MPEG-4 to multichannel video
providers throughout the US, Canada, the Caribbean and Mexico. The
Avail-TVN platform is an open, advanced technology, offering the most
comprehensive, end-to-end solution for licensing, managing, distributing
and marketing linear and on-demand content to virtually any platform today
and is extensible to support the new services of tomorrow.
About Stingray Digital Media Group
Stingray Digital is a leader in interactive music distribution. Their
properties include The KARAOKE Channel, the world’s largest licensed
karaoke library and karaoke service on TV and Internet, Galaxie, the
leading digital music service on TV in Canada, Chum Satellite Services, a
leader in commercial music and video solutions and its music licensing
unit, Stingray Music
content crooner
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